During my time at Squarespace, I led the meticulous remastering of all company logos. When exploring a wide variety of forms, I built an interactive matrix to ensure the new marks would hold up at every size and in any application. The final crafted trademarks were then ushered for worldwide release in all digital and print touch points. They can be seen online, on TV, in outdoor advertising, and most recently, on the official New York Knicks jerseys.
Roles: Direction, Design
Chief Creative Officer: David Lee