Squarespace is a powerful, all-in-one creative tool that allows anyone to create and customize their online presence so it truly represents who they are. When re-designing Squarespace.com, we completely re-thought and re-built it from the ground up. With a focus on minimalism and communication, we created a fully responsive, retina-ready experience to generate intrigue and explain the complexities of the platform. From brainstorming, and sketching, to video shoots, and fine-tuning, this project was a blast to work on.
Showcasing the creativity of our customers was the focus of this campaign. Top-down views of their desktops encourages the viewer to create their own space, carving out a piece of online real estate they can call their own. Full-screen looping videos with extended customer story films creates a captivating environment with enormous depth. In addition to the website, we launched a nation-wide advertising campaign to spread the word.
To effectively communicate a multitude of features and benefits to different types of people, we chose to break it down by persona. Striking imagery and modern iconography are a consistent theme throughout the site, but resonate most notably within the tour.
The Design Selector
Choosing a template is an important task when starting a new website, you want its structure, features, and style to reflect your goals. We designed a modern browser and mobile simulator to provide a smooth and unique way of test driving multiple templates.
Thousands of details and subtle interactive nuances were combined to construct a site that is refined from all angles. Tasteful typography, elegant layouts, an efficient code base, and a few surprises all work together to evoke a coherent feeling of the Squarespace brand.
As a project that's constantly evolving, we get to continually improve, expand, and redefine the experience. I really enjoy working on the site and I'm honored to be a part of such a talented team.
Creative Direction: David LeeView The Site