Billy Sweeney

Billy Sweeney

Designer

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Bunker

The innovative creative collective, Bunker, approached me to revive their online presence. The solution I delivered is a cutting-edge responsive design that bleeds with artful imagery. Unobtrusive yet powerful typographic touches and fluid animations give the site a modern yet timeless feel. Quick access to their body of stunning videos allow viewers to discover the breadth of Bunker's capabilities.

Roles: Direction, Concept, Design

Code: Kevin Foley

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Squarespace Blog

Throwing old blog conventions out the window, I tried to create something with editorial qualities that are typically only seen in print design. But unlike the static nature of the printed page, it is completely responsive, designed to bring readers an enjoyable experience at any screen size and a glimpse into the things we value at Squarespace.

Role: Design

Code: Dan Johnson

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The B Project

Spending so much time in the digital space, I needed to get back to analog creation. The B Project is a series of personal work that addresses this need to create something physical. I’m constructing the letter B by arranging found or custom objects that start with B: Bottles, Box, Bench, Bolts, etc. The goal is to make 20, and each one will share the same letterform, color, lighting, and minimal editing decisions to create a coherent set of images that can live independently or together.

Roles: Direction, Concept, Design, Build, Photography

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Squarespace.com

Squarespace is a powerful, all-in-one creative tool that allows anyone to create and customize their online presence so it truly represents who they are. When re-designing Squarespace.com, we completely re-thought and re-built it from the ground up. With a focus on minimalism and communication, we created a fully responsive, retina-ready experience to generate intrigue and explain the complexities of the platform. From brainstorming, and sketching, to video shoots, and fine-tuning, this project was a blast to work on.

The Campaign

Showcasing the creativity of our customers was the focus of this campaign. Top-down views of their desktops encourages the viewer to create their own space, carving out a piece of online real estate they can call their own. Full-screen looping videos with extended customer story films creates a captivating environment with enormous depth. In addition to the website, we launched a nation-wide advertising campaign to spread the word.

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The Tour

To effectively communicate a multitude of features and benefits to different types of people, we chose to break it down by persona. Striking imagery and modern iconography are a consistent theme throughout the site, but resonate most notably within the tour.

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The Design Selector

Choosing a template is an important task when starting a new website, you want its structure, features, and style to reflect your goals. We designed a modern browser and mobile simulator to provide a smooth and unique way of test driving multiple templates.

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The Rest

Thousands of details and subtle interactive nuances were combined to construct a site that is refined from all angles. Tasteful typography, elegant layouts, an efficient code base, and a few surprises all work together to evoke a coherent feeling of the Squarespace brand.

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Conclusion

As a project that's constantly evolving, we get to continually improve, expand, and redefine the experience. I really enjoy working on the site and I'm honored to be a part of such a talented team.

Role: Design

Creative Direction: David Lee

Code: Kenneth Cachia, Dan Johnson

Other Creative Contributors: Linda Eliasen, JaegerSloan

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Desktop Wallpaper

To stay focused, my computer desktop has to be super clean. Photographs or complex illustration cause too much distraction. So I created these minimalist images that represent my core values for effective work: Cut Once, and Refine. They keep my desktop tidy and allow whatever I'm working on to take precedence.

Role: Design

Download "Cut Once" Download "Refine"
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Spectra Design Co.

Spectra is a design company I started to facilitate professional freelance work. This identity project allowed me the opportunity to define not only the look and feel, but the name itself.

Roles: Direction, Concept, Naming, Design, Illustration

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Roam

A one-of-a-kind travel blogging Squarespace template needed an identity that fit it's nomadic spirit. This brand captures the essence of the adventurer and brings minimalist clarity to the outdoors.

Role: Design

Creative Direction & Photography: Tyler Thompson

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Walrus

I enjoy learning new skills and processes, more recently, screen printing. This walrus is the result of a personal creative endeavor.

Roles: Design, Illustration, Screen Printing